I design digital products, and I’m happiest in the messy parts.
I design digital products, and I’m happiest in the messy parts.
About Me
Location:
Toronto, Canada
Focus:
Complex products · systems thinking · evidence-led design
Background:
Industrial design and digital product design
Education:
MDes, Design for Health (OCAD University)
BSc Product Design (Aston University)
MDes, Design for Health (OCAD University)
BSc Product Design (Aston University)
Work experience
Medavie Blue Cross - Digital direct
Lead product designer
Perkk Check Web app
Medavie Blue Cross - Digital direct
Lead product designer
Perkk Check Web app
Work experience
Medavie Blue Cross - UX team
UX/UI designer
Corporate website
Medavie Blue Cross - UX team
UX/UI designer
Corporate website
Education:
Earth one
Design Lead
January 2018 - Present | New York, USA
Earth one
Design Lead
January 2018 - Present | New York, USA
Expertise
Systems thinking
I map the full system behind a product—actors, dependencies, and failure points—so design decisions scale.
Systems thinking
I map the full system behind a product—actors, dependencies, and failure points—so design decisions scale.
Product design
I turn messy inputs into clear problem statements, constraints, and a plan teams can align on.
Product design
I turn messy inputs into clear problem statements, constraints, and a plan teams can align on.
Evidence-led design
I use research and testing to reduce guesswork and make decisions that are easy to defend.
Evidence-led design
I use research and testing to reduce guesswork and make decisions that are easy to defend.
Iterative prototyping
I prototype early to surface risk, learn quickly, and converge before investing in polish.
Iterative prototyping
I prototype early to surface risk, learn quickly, and converge before investing in polish.
Complex product clarity
I simplify complexity without removing it—clear hierarchy, predictable behaviour, and fewer surprises.
Complex product clarity
I simplify complexity without removing it—clear hierarchy, predictable behaviour, and fewer surprises.
Cross-functional alignment
I translate between product, engineering, and stakeholders to keep direction clear and execution moving.
Cross-functional alignment
I translate between product, engineering, and stakeholders to keep direction clear and execution moving.
Design stack
Figma
Figma
Framer
Framer
Webflow
Webflow
Photoshop
Photoshop
Confluence
Confluence
Storybook
Storybook
FAQs
What kind of product design work do you do best?
What kind of product design work do you do best?
How do you make design decisions?
How do you make design decisions?
What does “systems thinking” mean in your work?
What does “systems thinking” mean in your work?
How do you work with product and engineering?
How do you work with product and engineering?
How do you use AI in your design workflow?
How do you use AI in your design workflow?